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Firefly in Italy

Find great prices with Firefly in Italy, see customer ratings - and book online, quickly and easily

Let’s find your ideal car

Rental location must be specified
Pick-up Date:
Drop-off Date:
Driver aged between 30 – 65?
Driver has a valid driving licence issued by The People's Republic of China (Mainland)
Travelling for: Purpose of rental (optional)
Form submission
  • No credit card fees
  • No amendment fees
  • 24/7 phone support



Why use Firefly?

  • Dropping a car off with Firefly in Italy is quick and easy
  • We work hard to find you the best prices - book with us and get the best price on a Firefly rental in Italy, guaranteed.
  • Book Firefly car hire in Italy through and you can amend your booking for free.

Ratings for Firefly in Italy


  • Overall value for money of your vehicle hire

  • Helpfulness of the counter staff

  • Time it took to collect your vehicle

  • Time it took to drop off your vehicle

  • Cleanliness of the vehicle

  • Overall condition of the vehicle

  • Ease of locating the Firefly rental desk or representative


Popular Locations

  • Catania

    Ratings :2,000+

  • Milan

    Ratings :2,000+

  • Naples

    Ratings :2,000+

  • Pisa

    Ratings :2,000+

  • Rome

    Ratings :2,000+


Reviews of Firefly in Italy

Real customer reviews

Find out what other customers think - so you can decide if Firefly is the right company for you.

Anonymous Bergamo Airport 16 March 2020
This was change in booking (actually new one with previous cancelled) after other company refused my bank card (as it was debit, not credit). Firefly acted perfectly to save our vacation and we got car and everything was ok. Personel was very friendly and helpful
Anonymous Bergamo Airport 15 March 2020
The parking place is close to then airport terminal. The car drop-off was very easy. The desk served simultaneously 3 different rental companies, so the queue was quite long.
Anonymous Naples Airport 24 February 2020
It was very easy and clear what to do.
Anonymous Rome Fiumicino Airport 24 February 2020
For the first time, someone was ready at the window and I was served right away. He was helpful and quick. The car was in great condition. Nothing on thing trip
Anonymous Treviso Airport 23 February 2020
Very cheap. Good sized car. Nothing
Anonymous Bergamo Airport 12 February 2020
There was no water in the window wipping
Anonymous Treviso Airport 10 February 2020
Service Car was equipped with the summer tyres in the middle of the winter period (February)
Anonymous Treviso Airport 15 January 2020
tks a lot . cross border fees, very expensive.
Anonymous Naples Airport 05 January 2020
SWIFT service. Kind staff Short gear. Difficult to speed up at low revs
Anonymous Pisa Airport 04 January 2020
Convenience of shuttle bus Location of hire base Nothing
Anonymous Bari Airport 03 January 2020
The ease to find representatives and car The car had more damages than indicated
Anonymous Treviso Airport 02 January 2020
Easy to get the car Car was in perfect conditions We expected a 4-door car
Anonymous Bergamo Airport 24 December 2019
Cheap high mileage but perfectly ok Was not aware that Firefly was part of the Hertz empire
Anonymous Bergamo Airport 19 December 2019
Waiting time at pick up..
Anonymous Rome Ciampino Airport 18 December 2019
Easy access to location of care hire The car not being clean before picking up and not shown where its parked.
Anonymous Naples Airport 10 December 2019
The car
Anonymous Pisa Airport 21 November 2019
Good service. Slightly too long to pick as it was a dlsck time of the year
Anonymous Bari Airport 13 November 2019
Friendly staff, reasonably quick processing Location is difficult to find and not well indicated.
Anonymous Milan Malpensa Airport 04 November 2019
Very helpful staff on both collection and drop off. Nice and easy to locate the office and collect the keys.
Anonymous Rome Ciampino Airport 31 October 2019
Could not pay guarantee deposits with visa electron. This in crazy.
Anonymous Naples Airport 30 October 2019
Competitive pricing & exact vehicle supplied as requested.
Anonymous Pisa Airport 30 October 2019
Very efficient service . Good quality car Nothing
Anonymous Naples Airport 29 October 2019
Location of hire company Car rather too well used.....!!!!
Anonymous Bari Airport 29 October 2019
It was quick Nothing all good
Anonymous Pisa Airport 28 October 2019
Upgrade to Nissan Juke - higher seating position difficulty in finding Firefly car spaces at the back of the compound
Anonymous Bergamo Airport 28 October 2019
good location good car and staff
Anonymous Bergamo Airport 28 October 2019
Very friendly staff upon arrival, when we picked up the car. Car return staff was not so friendly
Anonymous Pisa Airport 27 October 2019
Very efficient and courteous.
Anonymous Milan Malpensa Airport 27 October 2019
Excellent car Tight airport parking
Anonymous Bari Airport 26 October 2019
Very easy procedure No coments
Anonymous Catania Airport 25 October 2019
Friendly staff and clear terms of the rental. It was hard to find the rental office as you had to call for a driver who would pick you up at the airport and drive you to the office.
Anonymous Rome Ciampino Airport 24 October 2019
We always use Firefly when we travel to Rome and have never been disappointed Nothing
Anonymous Bari Airport 22 October 2019
Cheap and quick Got a panda instead of a fiat 500. Didn't have A/C despite booking it.
Anonymous Palermo Airport 14 October 2019
The process was straight forward Counter was shared with other rental agencies and only one agent was serving on arrival. Could do with few more agents for faster pick up
Anonymous Pisa Airport 13 October 2019
Easy collection at the airport. Collection process very easy and didn’t have to wait long Clearly the car had just been returned. No attention to cleanliness of vehicle. But was free from damage.
Anonymous Pisa Airport 13 October 2019
Good value and excellent service from rentalcars especially when my previous hire had to be cancelled due to flight cancellation
Anonymous Milan Malpensa Airport 13 October 2019
Clean car
Anonymous Bari Airport 09 October 2019
collection of car and customer service
Anonymous Palermo Airport 06 October 2019
Good car as expected. Nothing I didn't like.
Anonymous Bari Airport 05 October 2019
We got a Renault Megane full extras, we loved it, made our trip easier and more comfortable. Thank you. Nothing
Anonymous Naples Airport 05 October 2019
Convenient location and price Congestion at the location
Anonymous Bari Airport 03 October 2019
Really quick service from waiting in the queue, to getting the car, and then dropping it back off.
Anonymous Milan Malpensa Airport 03 October 2019
The ease of collecting the car from the airport. Very close to the terminal and the staff were fantastic. Returning to the airport was a little confusing on how to find the correct way into the return car park but only due to construction and the sat nav directing the wrong way. Be sure not to go into the Easy jet car park as you cannot get access to the return car park from this entrance so you have to exit and go back around.
Anonymous Bari Airport 02 October 2019
Good value budget car hire Waited outside in the scorching sun for a good while waiting to be served. And there were only two people in front of us
Anonymous Pisa Airport 02 October 2019
Signage around Pisa Airport is poor so it was difficult to find the car rental area, especially for the return
Anonymous Catania Airport 29 September 2019
Speed of service when picking up & dropping off vehicle. It was an old (ish) car which is what we wanted for the Sicilian roads so I wasn’t expecting it to be perfect but the wind screen washers didn’t work (which I think is a basic expectation) and on the dusty roads I kept having to stop to throw water over the windscreen which was frustrating. Apart from that no complaints. Cheap & cheerful!
Anonymous Palermo Airport 29 September 2019
Friendly service. "Upgrade" into a bigger car, but in a worse condition.
Anonymous Pisa Airport 28 September 2019
Exceptionally good value for money. The car was old with approx 60 km on the clock. It was also quite badly scratched externally. However given the price we paid it is hard to complain.
Anonymous Bergamo Airport 27 September 2019
Car was new, cleen with good complication. Staf was halpfoul. Easy drop off car. Easy can find car and find where drop off car. Have more damages then was marked in paper. But you can take a picture and send to email before take a car
Anonymous Milan Malpensa Airport 26 September 2019
Rental desk could be easier to find, car overall was okay, no problems. Staff was very nice and easy to talk and comunicate. None.
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