Not used to thinking in GBP?
You can change this if you’d rather see prices in a different currency.
Please note: You’ll still pay for your car in GBP.

Manage booking

If you don’t have an account, you can still manage your booking.

Forgot your booking reference?

Enter your email address and we will send your reference number to this address.

Email sent.

Your booking reference has been emailed to you.

Reference number not found

We have been unable to locate a current booking using this email address. Please Contact Us using this link

Re-enter email address.

Hertz logo -

Hertz Reviews Florence

Read 50 customer reviews on Hertz in Florence and find the best car hire deals guaranteed

Sort by


June 11, 2018
New car, better than expected
Bad signals on where to return car.
May 16, 2018
Good customee service in finnish!
May 11, 2018
gas milage
alfa romeo julia was too small for me and my wife. gps is too complicated to navigate.
April 22, 2018
Hertz personnel were friendly and helpful. Our upgrade to a new Jeep Renegade was very welcome considering we were driving though hilly Tuscany.
MikeOctober 25, 2017
We used Hertz twice in zFlorence. They are tops in my book. HIGHLY RECOMMEND
WilliamOctober 24, 2017
GPS sent us to the wrong place more times than to the right place......
WilliamOctober 19, 2017
Ease of return and helpfulness of the employees
October 18, 2017
The car was great; got a free upgrade. No problems with the car except the spare tyre was missing and we only realised once we dropped the car off.
When we dropped the car off in Naples, they checked if the spare tyre; there was no spare tyre. We had been driving around for the last 5 days without a spare. If we had of got a flat we would have been in a very large pickle. We didn't think to check the spare on pick up - so something for everyone to remember as the staff clearly didn't.
October 10, 2017
The location is difficult to find when returning the car. It needs better signposting . More information regarding Italian driving / parking /toll rules would have been useful .
JaneSeptember 29, 2017
Easy to book Very pleasant and friendly staff at airport Very straightforward drop off experience
took far too long in queue to pick up car - combined with wait to get bus to car rental = not so great experience
September 27, 2017
we woke up only to find out that we had chosen the marathon Day in Florence as our rental day. of course was difficult to even get to hertz - there were no cars at first, but folks at the counter helped us quite a bit - super thankful.
September 26, 2017
Very helpful at drop off location and given a free lift to the local station
ScottSeptember 20, 2017
Great helpful staff
Not getting the Volvo I ordered
LeeSeptember 17, 2017
The rentalcars app is helpful. We asked for a Fiat Punto or similar and got a Fiat 500L. Not a pretty sight, but plenty big enough for our luggage and the diesel was very economical. Hertz desk was hassle-free at collection and drop-off; all done in around five mins at both ends.
It's very hard to find the drop off location when driving back to Florence airport! This is not a Hertz issue, but a Florence airport issue. The signage is scarce, hard to spot and confusing. We drove around for about 30 minutes, even with GPS help! Make sure you set the exact location in your GPS when you pick up!
PaulaSeptember 17, 2017
The car, the staff and the easy transport link from the airport to the pickup location.
I specifically chose Hertz as the description led me to believe the car hire was at the airport itself, the location is in fact just outside the airport grounds. Florence roads in the vicinity are not easy to navigate and there is very little signage to help navigation to the car hire place; it took three attempts to find the right exits!
September 17, 2017
Condition of car and value from money
September 13, 2017
Friendly, helpful staff.
Long waits!
BarrySeptember 12, 2017
Pleasant staff at counter.
Received a car in same category, but was not what I wanted (sport version, diesel). Windscreen was very dirty. Difficult to find where exactly to return car to. Car rental compound is very run-down.
August 27, 2017
Friendly helpfull
August 26, 2017
Friendly counter staff.
Damage to car from prior rental. No copy of paperwork on return.
RobertAugust 3, 2017
LOVED the after hours drop-off!!! Thank you.
A bit on the expensive side but overall a good experience.
JessJuly 30, 2017
Great car, helpful staff
My only criticism is that the staff did not explain the old city driving restrictions and fines.
MICHAELJuly 30, 2017
Directness of staff, quality of car, ease of return process.
Driving in & out Firenze?!!
zeynepJuly 16, 2017
Navigation has been given with the car, although they did not have to provide it. Thank you..
July 6, 2017
Condition of car
Waiting time pick up
June 22, 2017
Time taken to finally get our car.
WilliamJune 7, 2017
Speed of completing drop off
Long wait to get car Car was under powered
June 5, 2017
We had a car that was perfect size for our party. It was clean and drove well. The shuttle bus from the airport to the car hire desks was very helpful. The returning procedure was carried out quickly and efficiently.
It took a long time for customers to be served. When I arrived I was about 4th or 5th in the queue but it took nearly 40 minutes to get seen. Finding the car rental location on our return was difficult and the map given was not detailed enough. It would have been helpful if the sat-nav had been pre-programmed with the car rental position.
PhilipJune 4, 2017
Speed of pick up and return was excellent
Car had lots of scratches and minor damage that had to be checked at pickup as the car was stated as no damage but had quite a lot
May 19, 2017
Counter staff didn't give any helpful tips for autostrade or inner city taxes
May 15, 2017
The pick up staff was great and the car was as expected.
The navigation system was sporadic. It froze up a couple of times and seemed to be 'confused' about exactly where we were at least twice. It led us astray once on our Way to Orvieto.
April 23, 2017
Staff a time of pickup was very friendly and helpful--A+
March 20, 2017
The car was a VW Passat estate dci. There was insufficient power with 4 people and a child. insufficicient room in the rear with a child seat fitted. Child seat cost was ridiculous. I could have bought one for much less, or paid much less to bring one on the flight. Hertz tried to sell extended insurance that we had already paid for.
January 7, 2017
Helpful directions for leaving the pick-up area. No fuss approach to returning the car.
The "upgrade" I was given was from a hatchback to a people carrier, without consultation. Therefore my driving satisfaction was not as it should have been. If the upgrade was because no small hatchbacks were available I would have preferred to have been offered a larger hatchback.
November 20, 2016
Speed upgrade
October 22, 2016
Directions to our destination were very good, staff was helpfull. Drop off was very efficient and easy
Extra costs for damage and liability insurances.
JohnOctober 17, 2016
Counter staff were excellent 10 out of 10
The final cost was very high for what we got.
October 12, 2016
very friendly and helpful Hertz staff. everything was perfect.
VibhaSeptember 15, 2016
Quality of pick up and drop off services. A good surprise to discover GPS availability while option was not included in our order.
July 15, 2016
Nice car- almost new
office and garage are downtown Florence near the Arno- dropping off the car was very tricky BECAUSE OF THE LIMITED TRAFFIC ZONE and the crowds along the Arno.
June 4, 2016
Driving from the rental location in Florence was a challenge
May 7, 2016
proximity to city centre
substandard outer appearance of the car (a number of dents and scratches)
haroldSeptember 14, 2015
the lengthy time to process the people in front of us. Our process time was reasonable.
August 25, 2015
Big outside damage back left on the car. That was not satisfying
August 24, 2015
The car was better than i expected from a punto. I like the good value cover from
Costly, lack of choice of models. The very worst thing was trying to find the hertz desk in Rome! Rentalcars gave no instructions in their email, no one answered Hertz's phone number, and there was no signage or information on google maps. Massive problem.
ChrisJuly 24, 2015
Nice little car. Easy to drive and park.
Airco was broken. At 38° too hot in the car.
GilesJuly 17, 2015
Great staff, excellent car.
It would have been REALLY helpful to have map and directions back to the car-rental location (we got the rental-shuttle bus from the airport to the pick up zone) especially as it took us ages to locate on SAT NAV which did not recognise the address (luckily, my husband, who had brought our own Sat Nav device, got it to recall location of when it was first switched on and take us back to that location). No address worked. Could have been very stressful as flight to catch!
StevenJuly 11, 2015
Near new car.
Long time to get served
RolandJuly 6, 2015
Place of car return at the airport not easy to find
PieterJuly 4, 2015
Clean and fuel efficient vehicle.
Finding the location in Florence.
Previous Next

Search for Car Hire

Rental location must be specified
Driver aged between 25 – 70?
Form submission
Hertz Rating
Very good
7.53333 / 10
1000+ ratings



What would you like to chat about?


All our agents are busy right now. Please try again later.


We're closed for the day. Our opening times are:

Monday Xam - Xpm
Tuesday Xam - Xpm
Wednesday Xam - Xpm
Thursday Xam - Xpm
Friday Xam - Xpm
Saturday Xam - Xpm
Sunday Xam - Xpm
By continuing, you accept that telecoms company Mitel will process your details.


Please wait

Would you like us to email you a transcript of this chat?

Your chat transcript will be sent to the provided address

How would you rate the overall service our team member provided today?

Did we answer your question / solve your issue on this occasion?

We’re always keen to improve. What do you think would enhance your whole experience of using

1000 characters remaining


We will use your feedback to improve our responses.