Rentalcars.com Introduces Enhanced Car Rental Service

NORWALK, Conn., August 18, 2009 . . . Rentalcars.com www.rentalcars.com, the car rental service owned and operated by priceline.com (Nasdaq: PCLN) announced today the launch of its new, enhanced rental car reservation service featuring a broad array of airport and off-airport rentals, one-way rentals, daily, weekly and monthly rentals and international car rentals.

“In this economy, saving money on your travel arrangements is important,” said Patti D’Angelo, Senior Vice President of priceline.com’s rental cars service. “Rentalcars.com makes it easy to get the best published price on the car rental of your choice for however long you want it.”

Key features of the new Rentalcars.com service include:

• New city pages. Pick the city you want. Rentalcars.com shows you different offairport and airport rental car locations, local attractions, and an interactive city map. Each city page lists the best currently available rental deals by rental car company.
• More available car types. Now, you can book a wide assortment of rental vehicles in the following types: economy, compact, mid-size, standard, full-size, premium, luxury, convertible, mid-size SUV, standard SUV, full-size SUV, minivan, full-size van.
• More types of rentals. Rentalcars.com lets you book airport, off-airport, one-way and even international rentals. Daily, weekly and monthly rentals are available.
• Updated best rates for top markets. Rentalcars.com pulls together its best rates for different car types in cities around the country and displays them in an easyto-follow list format.
• Filter by car type or brand. Need help narrowing down your search? Rentalcars.com allows you to select specific car types from all of its different rental car company partners.
• Loyalty programs and codes accepted. Customers can earn supplier-specific loyalty points by booking their favorite rental car brands through Rentalcars.com. The Website also accepts company-specific promotional codes entitling customers to special deals and rates.

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 29 languages in over 78 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service. Priceline.com believes that Booking.com is Europe’s largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 24 languages and offers its customers access to over 71,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter advanced search technology, customize their search activity through priceline.com’s Inside Track features, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also licenses its business model to certain independent and international licensees.

###

For Press Information: Brian Ek (203) 299-8167 brian.ek@priceline.com